The topic of data privacy and security often causes uncertainty and raises questions in relation to the use of online services. We want to counter this by offering maximum transparency. We are therefore taking this opportunity to explain in detail what data are collected when users browse our website and for what purpose this data are used.
1. What are personal data?
Personal data are any information about the personal or material circumstances of an identified or identifiable natural person. Personal data include, for example, your name, your address, your phone number and your date of birth (if specified). Information that cannot be directly or indirectly associated with you, such as the number of users of a site, or the popularity of individual websites, are not personal data. This anonymized data are exclusively used for statistical purposes and for website optimization.
2. How we process and use personal data
For the purpose of system security, when you visit our website, the web servers automatically save connection data relating to the computer or device used to access it, the websites you visit, the date and duration of your visit, the identification data of the browser and type of operating system used, as well as the website from which you were referred to us. This data are stored in anonymized form so it cannot be used to create user profiles that can be attributed to specific individuals.
3. How we collect and handle personal data
If you wish to make a booking on our website, we require the following data in order to process the booking:
• First name, last name
• Address (to send invoice and travel documents)
• Date of birth/age (all travellers)
• Phone number of lead traveller/contact person (to contact at short notice in the event of changes)
• E-mail address (to send a summary of booking details)
• Credit card data if you pay by credit card
5. Use of Webtrends
6. Use of Google Analytics
You will find further information on terms of service and data privacy at https://www.google.com/analytics/terms/gb.html or https://policies.google.com/.
7. Use of social plug-ins
On our websites we use plug-ins provided by the social media Facebook.com, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). If you visit one of our websites that features a plug-in, a connection is automatically established with Facebook's servers. This transfers the content of the respective plug-in to your browser and integrates it in the website display. We are also informed which of our websites you visited. If you are logged in to Facebook, it assigns this information to your personal user account. If you actively use these plug-in functions (e.g. clicking 'Like' or entering a comment), this information is also assigned to your Facebook account. You can prevent this simply by logging out before using the plug-in. Please refer to Facebook's Data Policy directly for more information on the purpose, collection and use of your data by Facebook, and your rights and configuration options to protect your privacy. If you have a Facebook account and you do not want your data to be linked in this way, please log out of your account and delete the cookies before using our websites.
8. Targeted online advertising
Google Dynamic Remarketing
9. Prize draws, competitions and similar promotions
On our website we give users the opportunity to take part in permanent or temporary prize draws, competitions and similar promotions. To carry out these promotions, personal data such as your e-mail address, name, address and other data necessary for the promotion may be collected and processed. All personal data entered as part of such promotions is exclusively used for handling of the promotion, e.g. for notifying winners and sending prizes.
Users have the option of subscribing to our free newsletter on our website. The newsletter contains news and advertising. To subscribe to the newsletter, we require the following information:
• First name, last name (personalized address in the newsletter)
• E-mail address (for sending the newsletter)
On our website we give users the option of contacting us on various topics. Depending on the reason behind the contact, different data will be requested in the form. Personal data such as title, first name, last name, phone number and e-mail address are usually mandatory so we can contact you and address you personally. For travel enquiries or questions on existing bookings, you can also enter your booking or invoice number.
12. Data security
To ensure transmission of data is secure, it is transmitted via a secure SSL connection. Your data cannot therefore be read by unauthorized third parties during transmission. You can recognize the SSL-protected sites, as the URL does not begin with http:// as usual, but with https://. Most browsers also display a small closed padlock (e.g. in the status bar at the bottom of your screen).
13. Links to other websites
14. Disclosure of data to third parties
In order to process your booking, the data you enter when placing the booking is passed on to the relevant operators and associated service providers. In addition, service providers (data processors, e.g. data centres or lettershops) may be commissioned and instructed to operate our websites or send out letters or emails, among other things. All data processors only receive personal data to the extent to which you have agreed to data processing and use, and can only access the data for as long as is necessary to provide the services. The data will not be passed on to uninvolved third parties. Other conditions apply if we are required by law or by a court ruling to disclose and pass on the data.
15. Right of access and right to object
You are entitled to object to your personal data being stored at any time, unless there are contractual issues or legal reasons that indicate otherwise. On request you will receive information free of charge on the data held about you. You also have the right to have your data rectified, deleted or blocked. Under certain circumstances, legal regulations, in particular with regard to data for accounting and bookkeeping purposes, may prevent deletion. The data will be deleted insofar and as long as storage is not necessary for the aforementioned reasons. The personal data you enter when you make a booking will be used to send advertising emails. You can opt out of this at any time by e-mailing sales(at)balehotels.ch.